Tia Ray: my music isn’t ‘fast food’, it takes time to understand – Chinese R&B singer on new album Allure, singing in English and honouring her roots

Over the course of an hour, Tia performed her new record top to bottom, and at the end previewed “Bored”, her new dance-pop single made with platinum-selling producer Khris Riddick-Tynes, who is up for five Grammys this year.

The cover of “Allure”. Photo: Tia Ray

The next day, Tia rushed to a hotel cafe for our chat after a lunch with label executives, and immediately afterwards headed to the studio to finish her first full-length English-language album with Riddick-Tynes, who was visiting Beijing for the first time – he and Tia usually collaborate in Los Angeles.

“With this album, I wanted to convey the message of me really taking courage to accept who I am, all the way from my roots,” says Tia, sporting a light beige tracksuit sold exclusively at the concert. “This album feels like a landing.”

Who is Tia Ray? Meet the Chinese singer shaking up the world of urban sound

Born Yuan Juan and later renamed Yuan Yawei, Tia’s roots lie in the mountains of Hunan province, where she spent her childhood and adolescence, before moving to Beijing to pursue her music dream.
Thoughts of her hometown were partly what inspired “River Flow”, the album’s more soul-infused number and its lead single. Tia took on martial arts legend Bruce Lee’s “be water” philosophy, which favours embracing flexibility at changing and difficult times. The most significant body of water in her memory was the stream in front of her maternal grandmother’s home in the hills.

“Like a river, our lives flow continuously, but at every location and upon every corner, our shape varies,” said Tia, referencing Lee’s analogy. “Water changes form depending on where it is placed – when in a container, it is stationary; when freed, it comes into motion – just like ourselves.”

She made the song with four-time Grammy winner Antonio “Tony” Dixon, who has written hits for the likes of Beyoncé, Toni Braxton, Alicia Keys and Ariana Grande.
Thoughts of Tia’s hometown partly inspired “River Flow”. Photo: Tia Ray

“Honouring my roots gave me an abundance of energy – even though I was physically in California, I felt the need to incorporate Eastern philosophy into the song,” says Tia, who is no stranger to international collaborations, with hits shared with the likes of Kehlani, Jason Derulo and Far East Movement.

“The creative process was like making pottery – I used water from China and clay from the West to make an art piece fusing the two […] Because it was a collaboration with a Western musician, there were Western musical elements in my expression.”

Tia performs at the Yushe Art Space in Beijing in December 2023. Photo: Tia Ray

The Chinese lyrics to “River Flow”, written by acclaimed lyricist David Ke Dawei, show an ever more compelling and self-assured Tia, who has lived two decades of highs and lows following her move to Beijing at the age of 18:

“Unfazed by dust and dirt,

I will not be tainted by anyone;

be it fervour or frigidity,

there is no form of loneliness

that I cannot overcome”

The music video for the track, filmed on the outskirts of the Chinese capital by a 140-person crew in sub-zero temperatures, was released to rave reviews.

While her 2021 album Once Upon a Moon was created almost entirely in China and during the Covid-19 pandemic, on Allure she enlisted top-tier musicians from across the globe, including Taiwanese singer-songwriter Lala Hsu, German-American pop star Chris James and rising Australian talent Chelsea Warner.

There were expectations for the singer to release another R&B record, but Allure has more pop ballads, driving some fans to ask why?

“For me to find courage and pursue an album like this wasn’t because I had to let go of anything; it was because I had to embrace more. There’s no need for me to deliberately chase a specific genre or what is considered ‘stylish’.

“Allure has broken the confines imposed on me to consistently make one type of music,” she says with conviction, adding that the album reveals the process of her “finding herself”.

Tia has lived two decades of highs and lows following her move to Beijing at the age of 18. Photo: Tia Ray

Tia’s determination has driven her from hard times to industry domination, and she wants “no labels” from here on out. “I can certainly make an album with songs that are sonically consistent with one another, but I’ve done that many times, and I wanted to challenge myself,” she said.

Tia’s manager, Linda Lee Wai-kuen, feels that “we live in a world where people listen to playlists more than albums, and this album plays like a playlist – the songs are cut from the same piece of wood, but each has a different appeal and keeps the listener intrigued”.

Lee, a former journalist who discovered Tia as a young artist in Beijing almost two decades ago, refers to herself as a “fanager”, and throughout the years they have supported each other in spearheading urban music’s popularity in China.

Tia Ray topped Chinese tech giant Tencent Entertainment’s “Popular Female Singers” list in 2023. Photo: Tia Ray

“Things like numbers, rumours and commercial factors live in the moment,” says Tia. “But to me as a singer, my value system is centred upon longevity – I want my content to stand the test of time, I don’t create ‘fast food’.

“It takes time for my music to be understood – there are certainly difficulties to it, but that doesn’t stop me,” says Tia, who made it to the top of the “Popular Female Singers” list in Chinese tech giant Tencent Entertainment’s year-end white paper – no small feat for someone who is not marketed as a pop idol.

In 2022, in celebration of a decade in the mainstream, Tia released Trip, a compilation of new tracks and the original, English versions of the songs on her 2019 album 1212, which was mostly produced in Los Angeles.

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Fans were ecstatic, drumming up calls for a full-length English album.

Over her career, Tia has released dozens of English songs that have gone viral in China and beyond, including theme songs for video games such as League of Legends, Honkai Impact 3rd and Artery Gear.

This year, there will finally be a complete record of self-written English tracks from the soul-inspired vocalist. “Bored”, the witty first single from her coming English album, was released simultaneously with Allure.

“I want to get out of my comfort zone, again, with the English album,” says Tia. “If I was like a river in Allure, I want to swim in the sea on the English album.”

Over the past year, she has teased collaborations, posing for selfies with budding Nashville artist Bren Joy as well as legendary songwriter Diane Warren – the woman behind Cher’s “If I Could Turn Back Time”, Celine Dion’s “Because You Loved Me” and Braxton’s “Un-break My Heart”.

With a dozen demos already in the bag, Tia says she wants a few more before finalising the record.

“I have felt lonely as the sole person in China committing to R&B, and Khris wants to support me in pursuing it as authentically as the African-Americans – the genre’s originators – especially given that a lot of what are considered ‘white’ genres have already been done by non-white artists.”

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