US-based company Ticketmaster, the world’s leading ticket marketplace, is acquiring Quicket, a major player in Africa’s General Admission event and festival ticketing, to further support the rapidly growing live events market across the continent.
Ticketmaster announced the deal, for an undisclosed sum, on Wednesday.
Having launched in the market in 2022, Ticketmaster serves some of South Africa’s leading festivals, sports, music, theatre, and venue clients. The partnership with Quicket, known for its self-service platform and event organiser tools, will further this success by offering solutions for events of all sizes, from small clubs to large festivals and stadiums.
With Quicket’s expanding operations in Nigeria, Uganda, Kenya, Zambia, and Botswana, the acquisition will allow more African venues, artists, and promoters to benefit from Quicket’s regional expertise and Ticketmaster’s global reach and service.
Quicket will continue to operate from Cape Town
It will also enable the expansion of digital technologies, like secure encrypted mobile tickets, across the continent.
Under the leadership of Managing Director James Tagg, Quicket will continue to operate as a standalone business unit from Cape Town.
“Africa is home to some of the most passionate fans in the world who we have the privilege of connecting to the events they love, simply and securely. Our commitment to delivering top-tier tools for promoters, venues, and artists is unwavering. Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve. Together, we are igniting a new era of unparalleled growth for African entertainment,” said Mark Yovich, Ticketmaster President.
“The passion for live entertainment is at the heart of African culture. Over the past 13 years, we’ve empowered event creators across the continent to deliver exceptional experiences through our ticketing platform. Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike,” said James Tagg, Quicket Managing Director.
About Ticketmaster
Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
About Quicket
Quicket was founded in 2011 in South Africa as a truly scalable pan-African self-service ticketing platform. It allows anyone organising events of all shapes and sizes to deliver a world class ticketing experience to their audience, wherever they may be on the continent. Since 2011 the company has built a robust and fully featured ticketing platform to service the South African and broader African markets, empowering creators to bring awesome experiences to life.