Tom Ford eyewear hits “milestone” as it enters Tmall Luxury Pavilion

Tom Ford Eyewear, the brand for which Marcolin holds the license, has opened a flagship store on the Tmall Luxury Pavilion in China. 

The new space features a wide spread of its sunglasses, optical frames and ski goggles. 

The company said it “marks a milestone, connecting the brand’s sartorial excellence with the needs of new consumers on the ever-evolving luxury Chinese market”. And there’s no denying that any development targeting Chinese consumers is key in the modern luxury fashion segment where those consumers are so important.

Last year, Marcolin signed a perpetual license agreement for the brand with Tom Ford’s owner The Estée Lauder Companies to “further grow its business, embracing the future trends of the luxury goods industry and the digital revolution through significative new developments that include an online channel”.

At the weekend it was also claimed by sources close to the matter that Marcolin leadership has started talking to potential suitors with the Italian firm being prepped for a merger or a sale by renewing a series of key licensing accords.

This year alone it has renewed its Max&Co, Zegna, GCDS and Pucci deals and signed a new one with Christian Louboutin.

Reports said these deals will help the sale process kicked off by Marcolin’s fund owner PAI Partners. The company hasn’t commented, however.