All budding brands and marketers are well aware of the significance of a good brand website. It reflects what a brand stands for, including its motto.
However, it must comprise content that reaches the correct set of audiences.
If you are a brand creating a website to maximize their brand’s reach and awareness, you might need to read this post. Your website’s content needs to stand out, and you can achieve the needful by including a few sections that we will cover in this post.
Make your way to the end of this post, as we will be guiding you through a few sections that can help you improve your brand website’s overall performance.
Let’s get started!
A Few Incredible Sections To Improve The Effectiveness Of Your Website
#1 Embed an Instagram widget
Savvy brands and marketers have included the strategy of embedding content from social media platforms on their websites. One such platform that brands often prefer aggregating content from is Instagram.
Being a platform mainly dominated by stunning visuals, Instagram has become a crucial marketing touchpoint for brands. As a result, brands have begun including Instagram feed on websites, which has become a huge marketing strategy. Alongside improving the website visuals and providing social proofs it also provides a sneak peek into your Instagram presence, helping you to strengthen your Instagram presence.
If you are convinced to adopt this strategy in your business, you can attain the needful by using a social media aggregation platform like Tagembed. The tool is super useful and completes the process in a few minutes. Furthermore, you can further improve the effectiveness of the Instagram widget by leveraging the tool’s features. Insatgram widget works like a functional block on the website, allowing you to display Instagram feed without any hassle. It displays images, videos, GIFs, and other visual based content without hampering the speed and quality of the website. Also, the widget displays the feed in real time, that means as soon as someone uploads the content on the source, the widget will automatically display it.
The tool comprises customization options like fonts, colors, themes, layouts, etc. The users can also use the content moderation panel and advanced analytics to moderate and monitor the performance of the content. The other features are custom CSS and a support team for assisting its users.
#2 Portfolio of your brand’s work
There is no better approach to marketing a product or service than to demonstrate to the customer exactly what you have to offer, how it works, and how they can use it.
It will help you establish a positive reputation and give potential clients confidence that you will fulfill their requests to the best possible standard.
It’s also an excellent method to highlight your abilities and specialization. Whether it’s shoes and clothes or more imaginative projects like installing gorgeous new kitchens, displaying an insight into your previous work always helps!
#3 A URL that is easy to recall
If you’re a new company without a website, you’re probably eager to get one up and functional as quickly as possible. When choosing a URL, though, make sure you do your research and proceed with caution.
Think about your company’s objectives and make sure anything you choose is memorable. A few pointers: Simple is best; the URL should be catchy and simple to type into the address bar of the user’s browser.
#4 Chatbot
Accessibility to anything from visuals to human interaction is something that clients adore.
Having a live chat option demonstrates to the client that you are prepared and eager to communicate with new customers.
It also ensures that your potential consumers aren’t disappointed because they can’t locate what they’re looking for and leave before giving you an opportunity.
For all types of websites, live chats are valuable. Your clients will love having a direct and immediate contact line with you, whether it’s an information website or an e-commerce site, greatly improving their chances of contacting you and providing you with an invaluable opportunity to engage!
#5 Contact form
Although it may seem self-evident, remember to include your company name, address, and contact details in the footer of your website. Users who scroll down to the footer are on a quest to learn more about your company.
Readers are aware that the best location to discover contact information on a website is in the footer, just as they are aware that an index or glossary can be found towards the back of a book.
Final Thoughts
We are at the conclusion, and you got to know about a few features that your brand customers look forward to while surfing through your website. Using the tips craft an amazing, enaging website to retain visitors longer on your website.
All the features mentioned above also work wonders to increase the effectiveness of the content of your website!