Tumi taps Korean actress Mun Ka Young as new global brand ambassador

U.S. luggage maker Tumi revealed actress Mun Ka Young as its new global brand ambassador, with the South Korean star fronting the campaign for its new ‘Asra’ collection.

Directed by C Prinz and photographed by Bibi Cornejo Borthwick, the campaign features Mun with her Asra bag as she explores a classic, museum-like architectural space. 

“I’m honored to be the face of Tumi’s new Asra handbag collection,” said Mun. “I’ve long been a fan of Tumi, and I’m thrilled that they’re exploring fresh silhouettes. Beauty and versatility are a big part of my life, and with Tumi these bags are a perfect fit for every journey.”

The Asra collection is an extension of the brand’s women’s product offering. The collection includes three different sizes and four colors – Tumi’s core matte black and three seasonal colors moonlight, cameo rose, and purple sunset.

Each Asra bag features pleating with a soft structure, coordinating hardware, and a knotted shoulder strap. Additional touches include an exterior microfiber-lined pocket, and a leather monogram charm (sold separately).

“Tumi is thrilled to expand our women’s offerings with the launch of Asra, demonstrating how we offer more than just state-of-the-art luggage. We have accessories and beautiful products that serve as the perfect complement to a busy lifestyle,” said Jill Krizelman, Tumi senior vice president of marketing and e-commerce.

“We’re excited to welcome Mun Ka Young as our newest global Tumi ambassador. She embodies everything we want the Tumi woman to feel; confident, successful and empowered.”

​To celebrate the global campaign launch, Tumi and Mun partnered for global event in Singapore. The Asra collection ranges in price from $350-$495D, and is available online in-store at Tumi locations worldwide.