Two key ASOS execs exit the business, one arrives

It’s a busy time on the senior jobs front at ASOS. The departure of two directors will see the online fashion retailer reshuffle its product team as part of a wider turnaround programme. Meanwhile, the retailer also has a new lead director of its venture brands.

Menswear product director Stefan Pesticcio is set to exit at the end of the year after 17 years with the retailer, while brands director James Barron will leave at the end of October.

Their replacements have yet to be chosen but will come from within the company, a Retail Week report said. However, sportswear and outdoors director Tim Phipps will manage the global brands in the interim.

Meanwhile, founder and ex-CEO of Mango’s sustainable fashion brand Alter Made Alejandra Mur joined the business as director of Topshop, Topman and venture brands at the end of last month.

Her appointment coincides with Elena Martínez Ortiz’s recent promotion, from womenswear director to senior product director.

An ASOS spokesperson told Retail Week: “This is part of a wider change to our product teams which we’re incredibly excited about.

“Refreshing our leadership team and culture was a core part of the strategy José [Antonio Ramos Calamonte] set out last year and we’ve made these changes to align our organisational structure to our strategic priorities and to support our obsession with speed and execution of our Driving Change agenda.”