Two-thirds of orders vegetarian, didn’t expect uproar: Zomato’s Deepinder Goyal on ‘pure veg’ debate

Zomato cooked up quite a storm last week. After launching a dedicated green fleet for vegetarian customers in the country, the food-tech company found itself in hot water. Social media was abuzz with comments – some supporting it as a “bold move” while many alleged that it had casteist and discriminatory undertones. In a country like India, food isn’t just about individual preference. It’s a cultural cornerstone for many, with meat-eaters and