Under Armour, USA Football form multi-year partnership

Under Armour and USA Football announced on Tuesday a multi-year partnership that will extend through the 2028 Summer Olympics in Los Angeles. 

Under the new agreement, Under Armour becomes the official and exclusive uniform, apparel, and footwear partner for USA Football and its U.S. National Teams, including both men’s and women’s squads. Under Armour will provide innovations and products to support athletes as they prepare for and compete in the Olympics and other international events.

The partnership follows the International Olympic Committee’s (IOC) recent announcement to include flag football in the 2028 Los Angeles Games. The brand will hence dress the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.

“Under Armour has continued to invest in the sport of football and champion opportunities for women in the sport, from announcing our first flag football Global Ambassador to providing custom uniforms for female student-athletes to funding grants for girls’ flag football programs,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour. 

“Our partnership with USA Football takes this commitment to the next level as we provide access to the sport for the next generation of athletes.”

The partnership between USA Football and Under Armour made its on-field debut in late May, when the U.S. Men’s and Women’s Flag National Teams convened for a training camp in preparation for the International Federation of American Football’s Flag Football World Championships in Lahti, Finland, scheduled for August. 

“USA Football is committed to growing the game of football across all disciplines, including tackle and flag. We truly believe this partnership with Under Armour will reshape the game from the youth level to our elite national teams,” added USA Football CEO Scott Hallenbeck. 

“We are beyond excited to partner with Under Armour on the heels of the IOC’s announcement that football will be part of the 2028 Summer Olympics in LA. Under Armour’s commitment to performance, innovation and sustainable products will be critical to our national teams’ success, but this partnership extends far beyond just apparel and footwear.”