What Goes Around Comes Around launches Valentine’s Day campaign

Luxury vintage curator What Goes Around Comes Around (WGACA) has launched its 2024 Valentine’s Day campaign, starring model Fiffany Luu. 

The campaign, set to run through February 28 across social and digital platforms, showcases a carefully curated selection of luxury items handpicked for Valentine’s Day, all available for purchase online at whatgoesaroundnyc.com.

Fiffany Luu adds an extra layer of allure to the campaign, embodying romance and elegance, and showcasing WGACA’s designer database, which features brands such as Hermès, Chanel, Louis Vuitton, Gucci, Prada, Yves Saint Laurent, and more. 

“This year, celebrate love in style with a curation that embodies passion, sophistication, and timeless allure. Immerse yourself in a palette of romantic hues, from classic reds to soft pinks and deep burgundies. Our collection features a blend of modern trends and timeless classics, ensuring that you find the perfect ensemble to express your unique love story,” WGACA said in a statement. 

Founded in 1993, What Goes Around Comes Around has been a trailblazer in the vintage and pre-loved luxury market. With its flagship boutique on West Broadway in Soho, WGACA has earned its status as a premier curator of iconic vintage and luxury goods from around the globe. 

WGACA operates two retail locations in New York City and one in Beverly Hills, including its Wooster Atelier which most recently launched a Livestream Studio that produces live daily shopping shows across multiple social and e-commerce platforms, including on Amazon Live and TikTok Shop.