Founded in 2005, few could have predicted the runaway juggernaut of content that is today’s YouTube and how much the highest-earning creators would bank.
James Smith, the founder of Content Epic, has broken down the latest data to uncover the top earners on YouTube, along with some predictions for the future.
What will the highest-earning YouTube creators get paid in 2024
Monetization on YouTube primarily occurs through advertising revenue, where creators earn a share of the profits generated from ads displayed alongside their videos.
Additionally, creators may also generate income through sponsored content, merchandise sales, and other revenue streams, depending on their audience and niche.
Smith reveals: “As we look ahead to the future of YouTube, one thing is clear: the highest-earning creators are those who push the boundaries of creativity, engage with their audience, and stay ahead of the curve.”
MrBeast $54.3 million
MrBeast is projected to earn over $50 million in 2024.
The philanthropic powerhouse known for his jaw-dropping stunts and generous giveaways, continues to dominate the YouTube landscape. Thanks to a surge in views and innovative projects like MrBeast Burger, his 2021 payday nearly doubled, surpassing last year’s No. 1 earner, Ryan Kaji. With an impressive 90 million subscribers, he captivates audiences and advertisers alike.
Jake Paul $45 million
Jake Paul is projected to earn $45 million in 2024.
Returning to the list after a hiatus, Jake Paul has made a splash with his foray into boxing, leveraging his controversial persona to command attention both in and out of the ring. Despite past controversies, Paul’s boxing career has propelled him back into the limelight, with earnings from his high-profile matches contributing to his resurgence on YouTube.
Markiplier $38 million
Markiplier is projected to earn $38 million in 2024.
The master of merchandising, Markiplier has seen a significant boost in earnings thanks to strong sales of branded merchandise tied to his Unus Annus series.
With plans to expand into television and other media ventures, Markiplier’s entrepreneurial spirit continues to drive his success on YouTube and beyond.
Rhett and Link $30 million
Rhett and Link are projected to earn $30 million in 2024.
The dynamic duo behind Good Mythical Morning, have undoubtedly transformed their daily talk show into a digital empire, expanding their brand through spinoffs and brand extensions.
With initiatives like Mythical Kitchen and the Mythical Accelerator fund, Rhett and Link are investing in the future of online content creation while maintaining their loyal fan base.
Unspeakable $28.5 million
Unspeakable is projected to earn $28.5 million in 2024.
The creator’s love for Minecraft has propelled him to YouTube stardom, also attracting over 20 million subscribers across his four channels.
With a strategic move to sell his catalogue of YouTube videos to Spotter, Unspeakable is betting on accelerated growth opportunities to further expand his digital presence.