Processed with VSCO with v3 presetPhoto: Nikki Haggeman and Kaitlin Sherman
The women behind @dontcookforcowboys, Nikki Haggeman and Kaitlin Sherman, call butter molds “incredibly charming,” and say that they’ve been a focal point amongst guests at their IRL dinner parties, who love them just as much as the TikTok commenters. “For us, it’s about showing our love for our guests with the little details,” they wrote over email. “Butter is malleable. You can turn a simple ingredient into a masterpiece, and it creates a whimsical touch for tablescapes. We think what makes it a trend is its accessibility, and the way it gives people the ability to have their own creative freedom.”
Vlogger Claire Dunhit, better known to her 664,000 TikTok followers as @condimentclaire, recently went viral on the app with videos demonstrating how she uses her family’s vintage wooden butter molds, turning out a ruffled pat of butter with a cow in the middle.
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“I grew up in Los Angeles but my family is French, so we’re accustomed to great butter with big chunks of salt in it,” says Dinhut. “Since buying butter like this in the US is expensive, it was always easier—and cheaper—to buy great cream, whip it up, and toss in some of our favorite chunky salt, sel gris from L’Ile de Ré. If we were having people over, it was always a nice touch to prepare the butter in a butter mold. Nowadays, if I’m making butter for myself at home, I don’t often use the molds; however, if I’m bringing butter to a dinner party or hosting one myself, I like to do so. Pure showmanship.”