Wonderland lingerie show more than doubles in size

Intimates, resort and nightwear trade show Wonderland has more than doubled the line-up of exhibitors for its next London event taking place across 14-16 July at One Marylebone.  

The show, “which has fast become a key event on Europe’s buying calendar”, now has a listing of over 145 brands, outpacing the inaugural event in January.

With international exhibitors set to show their SS25 collections, the event is expected to attract buyers from across the UK and Europe, including those from Selfridges, Harvey Nichols, Fenwick, John Lewis, Next, M&S, Rigby & Peller and Le Bon Marché.

Brands appearing include Wacoal, Chantelle, Panache, Lise Charmel and Gossard alongside new launches and British innovators such as Temperley London, Desmond & Dempsey, Naia Beach and Nudea. 

From further afield, brands include Aqua Blue from Australia, New Zealand-based maternity brand Hot Milk and US labels DKNY, Eberjey and Kate Spade.

Wonderland founders Lucy Osbourne and Nicky Dowler said: “We are delighted at the huge interest the show has enjoyed this season, not only from exhibitors but also from buyers and boutique owners who plan to visit the event.

“Despite the much larger venue and overall increased size of the event, we have made sure to maintain Wonderland’s warm and collaborative atmosphere [allowing] brands and visitors to meet, network and do business in a relaxed and welcoming environment.”

Meanwhile, as a “champion of innovation and supporter of rising talent” Wonderland said it’s also collaborating with exhibition peer Curve NY for its 4-6 August event “to showcase the finest creations” from six emerging and established British brands”.  

Serving as a platform for British talent, it will offer the chosen brands the opportunity to be seen by buyers from over 1,200 American and Canadian attendees. Furthermore, Curve New York buyers will vote for one brand to win a free booth to display at the February 2025 show.