X CEO Linda Yaccarino shakes up inner circle amid pressure from Elon Musk to boost sales, cut costs: report

Linda Yaccarino, the chief executive of social media platform X, has shaken up her inner circle in the face of pressure from owner Elon Musk to boost sales and cut costs, the Financial Times said on Sunday.

This month Yaccarino fired her right-hand man and head of business operations and communications, Joe Benarroch, the newspaper said, citing three people familiar with the matter.

X did not immediately respond to Reuters request for comment on the report.


Linda Yaccarino, CEO of company X, at the Vivatech technology fair in Paris on May 24, 2024, wearing glasses and a white shirt
X CEO Linda Yaccarino has reportedly faced pressure from Elon Musk to boost advertising and cut costs. Blondet Eliot/ABACA/Shutterstock

Before joining X, then known as Twitter, in June 2023, Benarroch worked at Comcast’s NBCUniversal, where he oversaw communication strategy for its advertising and partnerships division, reporting to Yaccarino, who was advertising chief there.

X’s head of global government affairs, Nick Pickles will take over Benarroch’s responsibilities, with an expanded role including directing all global communications, the FT said.

The reshuffle stems from growing tensions between Musk and Yaccarino, as she struggles to steady X’s financial health, according to the report.

Steve Davis, a longstanding Musk ally and chief executive of his Boring Company, was brought in by the billionaire in April to review X’s finances and performance management, FT added.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Chronicles Live is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – chronicleslive.com. The content will be deleted within 24 hours.

Leave a Comment