Following the perpetual criticism over the controversial advertisement campaign, Spanish fashion giant Zara issued an official statement on Instagram, dismissing accusations of a depiction of war-torn Gaza in their recent ad campaign. Tuesday, December 12.
Zara’s recent ad campaign, ZARA ATLIER. Collection 04-The Jacket, features a female model carrying a shrouded statue alongside mannequins without limbs, surrounded by rubble. The campaign faced backlash as netizens accused the fashion giant of depicting the destruction in Gaza caused by the Israeli military.
Meanwhile, the clothing brand has claimed, “The campaign (the jacket), which was conceived in July and photographed in September, presents a series of images of unfinished sculptures in a sculptor’s studio and was created with the sole purpose of showcasing craftmade garments in an artistic context.”
“Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created.”
While apologetically acknowledging the criticism, the brand told its customers that “Zara regrets that misunderstanding, and we reaffirm our deep respect for everyone.”
However, it is noteworthy that this is not the only time the Spanish fashion giant has found itself entangled in the controversy.