ZebPay: ZebPay is building a ChatGPT-like crypto advisory platform. Can the exchange regain its lost glory?

Rahul Pagidipati of ZebPay. Credit: ZebPay

Synopsis

With the exchange business losing sheen amid stringent norms, new tax regime, and continuing regulatory uncertainty, several crypto players including ZebPay are looking for new revenue streams. While the company’s plan looks convincing, advisory comes with its own inherent risks and much will depend on how ZebPay addresses them

When Rahul Pagidipati first became the CEO of ZebPay in January 2020, just months before the Supreme Court set aside a ban on cryptocurrency by the Reserve Bank of India (RBI), the country’s crypto industry was in a state of flux. Almost two years later, Pagidipati handed over the mantle to Avinash Shekhar and continued as ZebPay’s chairman. But with Shekhar stepping down as the CEO in September 2022 to pursue his entrepreneurial ambitions, it

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