Zepto founders, Kaivalya Vohra and Aadit Palicha; Illustration by Manali Ghosh
Synopsis
The model that the Nexus Ventures-backed unicorn has built in the backend is very different from the conventional framework on which e-commerce giants such as Amazon and Flipkart run their businesses in India.
You may have ordered something on quick-commerce app Zepto and had your items delivered at your doorstep in just 10-15 minutes. Simple and smooth, isn’t it? The sudden rush to deliver groceries has propelled Zepto’s growth and the startup became one of the quickest to break into the unicorn club (USD1 billion-plus valuation) last year. The three-year-old company became synonymous with instant delivery and its bespectacled founders quite a
BY
ET Prime
Gift A Story
Share member-only stories with your friends or family and help them read it for free.
Gifting Limit Reached!
Hey , no more stories left for you to gift.
No worries! You will get a limit of 15 stories next month to share with your friends and family.
Gift This Story
Stories Left!
You can gift upto 15 stories in a month.
FONT SIZE
AbcSmall
AbcMedium
AbcLarge
SAVE
PRINT
COMMENT
Continue reading with one of these options:
Limited Access
Free
Login to get access to some exclusive stories & personalised newsletters
Login Now
Unlimited Access
Starting @ Rs120/month
Get access to exclusive stories, expert opinions & in-depth stock reports
Subscribe Now
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Prime Account Detected!
It seems like you’re already an ETPrime member with
Login using your ET Prime credentials to enjoy all member benefits
Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.
To read full story, subscribe to ET Prime
Get Unlimited Access to The Economic Times
₹34 per week
Billed annually at ₹2499 ₹1749
Already a Member? Sign In now
Already a Member? Sign In now
Unlock this story and enjoy all members-only benefits.
Denial of responsibility! Chronicles Live is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – chronicleslive.com. The content will be deleted within 24 hours.
