Zyler targets men’s virtual try-on market

Menswear now looks to be a focus for virtual try-on technology. Long the domain of women’s fashion, AI-driven sector tech provider Anthropics has launched Zyler Virtual Try-On for Menswear.  

It arrives hot on the heels of YNAP’s luxury menswear in-season fashion platform Mr Porter launching its own inaugural virtual try-on pilot late last month.

The more mainstream Zyler offer is designed to widen the tech’s appeal “to enhance the way consumers shop for clothes… providing a realistic virtual try-on experience”.

Here, the customer uploads a headshot, enters some measurements, and then sees themselves on the screen wearing the outfit. Powered by the latest research in AI, Zyler creates a lifelike virtual representation of the user, allowing them to see how different garments fit and look on their unique body shape.

Zyler noted its current fashion retail partners have seen an increase in browsing time and higher engagement among other positive outcomes.

And in its latest tie-up with retail giant John Lewis for womenswear, Zyler is claiming over 30% of sales on the John Lewis Fashion Rental site now are down to following its visualisation tool.

Alexander Berend, CEO of Anthropics, said: “We believe that Zyler will transform the way men shop for clothes online. By combining advanced artificial intelligence technology with a user-friendly interface, we aim to provide an unparalleled virtual try-on experience.”