Barcelona’s Bridal Fashion Week embraces artificial intelligence

The epicenter of the global bridal fashion industry, Barcelona’s Bridal Fashion Week, which boasts leading Spanish brands such as Rosa Clará and Pronovias, has chosen the ‘rise of artificial intelligence and the technological transition of the industry’, as its theme for its 2024 edition.

From April 17 to April 21, 2024, the Barcelona Bridal Fashion Week, also known as the “Bridal,” shall adorn its campaign with the thematic concept “Now” and a creation that comes from the realms of artificial intelligence.

The organizers, in a statement, expounded on the upcoming edition’s campaign, which draws inspiration from the profound impact of emerging technologies on our world and society. It emphasizes facing the future with positivity and optimism.

As customary, the “Bridal” will unveil the latest trends in fashion, accessories, art, and design during its grand runway presentations and concurrent trade shows held at the Fira Montjuïc venue.

Over the coming months, Barcelona Bridal Fashion Week will gradually release images and content through its digital channels, culminating at the event itself. These materials will explore the challenges and opportunities stemming from the synergy between technological advancements and human activity within the industry.

The director of the bridal fashion week, Albasarí Caro, said, “Through this campaign, we intend to encourage the fashion sector to take the lead in a future that is already upon us. We aspire to spearhead this transformation, harnessing the full potential of new technologies while always placing the individual, creativity, craftsmanship, and emotion at the forefront. Together, we will usher the industry into a new era.”

In the forthcoming weeks, the event shall unveil the schedule of runway shows and the prestigious haute couture brands set to grace the stage during the Barcelona Bridal Night.

The Barcelona Bridal Fashion Week is organized by Fira de Barcelona, with support from the Department of Business and Labor of the Government of Catalonia.