- Cadillac is looking to hire a Celestiq Product Marketing Manager.
- This isn’t your typical marketing job as they’ll be tasked with creating an ownership experience worthy of an ultra-luxury vehicle.
- To help elevate the brand and customer experience, the listing mentioned possible “surprise and delight opportunities.”
The Celestiq marks Cadillac’s return to the ultra-luxury segment and it appears buyers can expect an ownership experience worthy of something that costs $340,000. While we’ve already talked about the customization process, it appears customers can also expect things that “surprise and delight.”
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The company didn’t elaborate, but we discovered an opening for a Celestiq Product Marketing Manager. It’s not your typical automotive marketing job as the employee will have all the usual duties as well as the responsibility to “bring each unique vehicle to realization.”
More: 2024 Cadillac Celestiq Debuts With 600 HP, 300 Miles Of Range And $300,000+ Price Tag
As part of this effort, they’ll have to collaborate closely with Cadillac House as well as Design, Engineering, and Program Management teams. In effect, the marketing guru will have “oversight of all aspects of the Celestiq client journey and must ensure that journey lives up to the Celestiq standard.”
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The latter is particularly interesting as the role requires “ensuring customer experiences live up to the Cadillac brand promise and the exceptional attributes of the vehicles themselves.” Furthermore, the product marketing manager will be tasked with developing a communications strategy for keeping customers informed about their vehicle. This is important as the Celestiq will be hand-built in extremely limited numbers, meaning there will be long wait times.
Interestingly, the job listing noted the development of possible “surprise and delight opportunities.” It didn’t elaborate, but these opportunities appear to be designed to elevate the Cadillac brand among ultra-luxury consumers as well as to reward Celestiq buyers.
There’s no word on what these could include, but it’s possible the automaker is envisioning a token or memento to celebrate the Celestiq ownership experience. It will be interesting to see what the automaker comes up with, but a scale model or sculpture of Cadillac’s goddess – which is making a return on the vehicle – would be a nice touch.
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