denim jeans: Jeans with pee-stained sold out despite its high price; Here’s is why

Have you ever thought of wearing those pee-stained denim or does it not suit your fashion sense? It is in this regard that Jordanluca which is a high-end fashion brand has released a pair of such jeans as part of its Fall/Winter 2023-2024 collection. It is priced at over $800 and is normal, except a stain of pee that appears near the pelvic area. It appears as if the individual has wet that area, near the pelvic region. This has been reported by USA today. Further, it has been revealed that this design has been sold out.

This has sparked a debate on TikTok and other social media platforms. Many users found the design to be appalling and questioned the psychology of those purchasing it. While other users supported the design calling it as aesthetic. However, this debate has not prevented the increased sales of the company which has already sold out its new design jeans. A pair of jeans has been priced at $814.

It is believed that the reason for the high sales is one’s thought process to challenge societal norms. Generally, this is frowned down upon by the society in many parts of the world and individuals who seek to break away from the society-imposed norms sought to buy this pair of jeans.

Another reason being ascribed to the increased sale of this brand is due to the ‘feel good factor’ which is associated with high costs. This theory explains that the high cost of an item and the subsequent purchase of it, makes the buyer feel good about themselves and it is a sort of ‘status symbol’ often associated with one’s enhanced prestige.

In economics, the concept of Veblen goods describes this. It is when a particular good becomes more popular when its prices increase and its demand shoots up.

Further, apart from Jordanluca, Golden Goose and Balenciaga are also some high-end clothing brands. The former sold a pair of jeans for $530 and the latter, even higher at $1850 in 2022.

FAQs:

Q1. Who has designed this pee-stained pair of jeans promoted by fashion brand Jordanluca?
A1. Jordan Bowen and Luca Marchetto are the individuals who designed this pair of jeans. Further they are British-Italian designers who have worked on this. Q2. What does the company Jordanluca seek to promote?
A2. It is an amalgamation of two cultures. British Savile Row and Italian traditions have led to the creation of this brand. The company seeks to embrace classicism.