Georges Hobeika appoints Chucri G. Cavalcanti managing director

Georges Hobeika wants to accelerate and structure its development. With this in mind, the Lebanese fashion house has created the position of managing director, entrusting it to Chucri G. Cavalcanti, who has extensive experience in management and luxury goods. In the past, the label has already relied on external managers, but until now it had never created a dedicated position.

“Chucri’s arrival at the company reinforces the expansion vision of co-creators Georges & Jad Hobeika. His expertise and cutting-edge ideas will help to further strengthen the brand, improve internal efficiency and propel the continued development of Georges Hobeika,” says the company in a press release. The company is headed up by the eponymous Lebanese couturier and his son Jad Hobeika, who has already been working alongside him for a number of years and was officially appointed co-creative director in 2022.
 
Founded in 1984 in Beirut, the fashion house is full of plans to raise its profile and expand internationally. In particular, it wants to focus on its ready-to-wear line, launched in 2011, to broaden its audience to a younger clientele. It is also working on an e-commerce site, due to be launched next year, and on a cruise collection.

“With over 16 years of executive management and expertise in luxury fashion, Chucri has led the global expansion of leading regional fashion designers. In his new role, he will design and execute strategies to amplify the growth potential of Georges Hobeika,” says the label. The manager began his career working for the auditing and consultancy firm Deloitte, then for the Danish coatings and paints group Hempel in the Middle East, before branching out into fashion, working for a number of houses, including Elie Saab and Zuhair Murad.
 
The brand’s ready-to-wear line is currently distributed mainly in the Middle East, with 40% of sales in Qatar and 20% in the United Arab Emirates. It is also present in the United States, where it accounts for 6% of sales, at Net-à-porter, Neiman Marcus, Moda Operandi and Saks Fifth Avenue, as well as in Europe, notably at Printemps in Paris (France accounts for 4% of sales) and at Harrods in London.
 
This ready-to-wear line is sold through forty multi-brand retailers. Georges Hobeika, which employs 140 people, including around ten in France, is also present in Asia. In particular in South Korea and China, where it would like to accelerate its expansion.