After the SC last month upheld a Delhi HC judgement that the use of trademarks as keywords is not infringement, startups are exploring multiple options, including taking the issue to the government and CCI.
For the founders and startups operating in the Indian online consumer space, the last couple of weeks have been all about coming to terms with the latest Supreme Court judgment on Google Ads, and the way forward. On March 7, the apex court upheld the Delhi High Court’s 2023 judgment that usage of trademarks as keywords is not infringement and dismissed MakeMyTrip’s appeal, dealing a huge blow to the startup ecosystem. While such developments are
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