Hairstory appoints new CEO

Haircare brand Hairstory has announced the promotion of Dina Rosenbloom to the role of chief executive officer.

Rosenbloom joined the U.S. brand last year as chief marketing officer. Since joining Hairstory, the executive has been credited as working to fuel the brand’s next phase of growth and development while reinforcing its commitment to sustainability.

Under her leadership, Hairstory said it plans to expand its collection of products with a focus on the cleansing, conditioning and treatment categories, and will launch a pro rewards program.

Rosenbloom has over 20 years of experience in marketing and has worked for various companies in the industry. Prior to Hairstory, she held senior roles in luxury fragrance and beauty companies, including senior vice president and vice president of marketing at Creed and vice president of global marketing at iluminage at Unilever Prestige. The executive also worked at The Estée Lauder Companies Inc. as a marketing and project consultant for Bumble and Bumble, and previously oversaw the marketing department and rebranding initiative for Carol’s Daughter, as well as serving as the executive director of global marketing at Jurlique.

“As the new leader of Hairstory, my mission is to continue and progress our commitment to sustainability and simplicity in haircare, focusing on creating high-quality, environmentally responsible haircare solutions that prioritize the well-being of our consumers, hairdressers and the planet,” Rosenbloom said.

Rosenbloom replaces Harley Butler, who was appointed CEO last year.

Founded in 2015, Hairstory is best known for its hero product, New Wash, a product that cleans, conditions, detangles, and restores hair without the use of harsh foams and damaging detergents found in traditional shampoos.

Since its inception, Hairstory has experienced exponential growth over the past three years, increasing revenue by 190% and its employee count by 50%.