Kizik has launched a new brand platform and integrated campaign as part of its continued growth strategy across retail, wholesale, and international markets.
The new brand platform and campaign, created in partnership with creative agency Yard NYC, features a renewed branding look for the footwear brand, encompassing everything from its website to its logo and packaging.
The new campaign features omnichannel distribution across out-of-home, connected TV, linear digital display, traditional and streaming, and paid social. Shot in Barcelona, Spain, the images invite consumers to connect and engage in a world that inspires adventure, where Motion is Magic.
Best known for its hands-free footwear for men, women, and children, Kizik aims to leverage the new brand platform and campaign to reach a wider audience. The new brand platform and campaign will be further strengthened by an experiential pop-up in New York City at the end of the month, during which Kizik will launch five new silhouettes.
Kizik to host debut pop-up in New York City as it kicks off the next phase of growth
In the brand’s first-ever New York City retail pop-up, customers will be taken on an immersive journey that brings the campaign to life through interactive visual installations that react to movement. Opening on April 19, the pop-up will run through April 21 at 127 Greene Street in Soho.
“Our customers have consistently shared their astonishment at how effortlessly our step-in technology integrates into their lives, magically allowing them to live their life in an elevated state of flow,” said Monte Deere, CEO of Kizik, in a statement. “This feedback illuminated a larger realization: our innovation goes far beyond the convenience and functional benefit of not tying shoe laces; it unlocks a new way of living.”
Covering everything from product design and positioning to branding, marketing, retail experience, customer service, and company culture, Motion Is Magic kicks off the brand’s next phase of growth. Kizik aims to expand its reach in 2024 by opening a series of retail stores across the country, entering into new wholesale partnerships, and expanding into international markets.
“We are rapidly growing as a brand both on our owned retail channels and through our wholesale partnerships. This year we will bring Kizik to over 500 wholesale locations alongside six of our own stores, projecting for 15 stores total by the end of 2025,” added Deere. “We’ve also signed with our first international partner to bring Kizik to the UK, with plans to continue our brand expansion internationally.”
As part of its retail and wholesale growth, Kizik is also rolling out new models, such as the Brisbane, Oslo, Sonoma, Sydney, and London, inspired by iconic cities to spark a sense of adventure. These new styles aim to blend Kizik’s core functionality and efficiency with a focus on contemporary fashion trends, drawing global inspiration.
Based out of Lindon, Utah, Kizik is one of the country’s leading hands-free footwear brands, boasting more than 200 pending and granted patents.