The iconic raging bull has undergone a makeover, sporting a flatter look and a more subdued gold hue
- The simplified raging bull emblem will be used in future models
- Black and white are the primary hues, with yellow and gold for the accents
- First updated in Lamborghini’s corporate identity in over two decades
Lamborghini is widely recognized for its brash, sharp-looking, and ultra-attention-grabbing supercars, but they’ve opted for a more subdued approach in their logo makeover. Making its debut today, the new iconic shield featuring the raging bull has undergone simplification as part of a fresh corporate identity for the Sant’Agata brand.
Embracing the minimalist trend of our era, the new Lamborghini logo abolishes the 3D appearance of its predecessor. With its absence of reflections, simplified graphics, and slightly broader typeface, it offers a more understated and flat aesthetic, complemented by the new color scheme. Black and white serve as the primary colors, with accents in yellow and gold.
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The new logo is already being featured across Lamborghini’s digital platforms and is slated for use on upcoming models. Speculation suggests it could make its debut on the successor to the Huracan, expected in the coming months with a plug-in hybrid V8. Eventually, the revised emblem will also grace existing models like the Revuelto V12 flagship, aiming to maintain consistency across the lineup. Additionally, the Urus SUV is set for a facelift, bolstering its plug-in hybrid offerings, so it’s expected to feature the new emblem as well.
Besides the revised typeface, another significant change is that the raging bull will now stand alone on Lamborghini’s digital channels, separated from the shield for the first time. Additionally, there will be “a new set of icons” developed in collaboration with Lamborghini Centro Stile.
This marks Lamborghini’s first logo and corporate identity redesign in over two decades, coinciding with a period of transformation for the automaker. The company aims to better embody its values of “brave, unexpected, and authentic” through the new visuals. This update is part of the “Direzione Cor Tauri” transformation project, which prioritizes sustainability and decarbonization.
Beginning this year, Lamborghini’s entire lineup will undergo electrification, with the first fully electric model – previewed by the Lazandor 2+2 GT crossover concept – expected to debut in 2028.