India’s USD 72 billion e-commerce market is dominated by Amazon, Flipkart & Meesho; image credit: Illustration by Sadhana Saxena
Synopsis
As Amazon and Flipkart are working overtime to break Meesho’s hold in the unbranded space, the young marketplace has entered the branded segment. It wants to push consumer brands to its aspirational user base and earn some commissions.
When SoftBank-backed Meesho pivoted from a reseller-based social-commerce platform to a full-fledged e-commerce marketplace two years ago, little did large e-commerce marketplaces know that it would transform into a multi-billion dollar business and a force to reckon with. With a million sellers and USD5 billion in gross sales last year, Meesho shook the horizontal e-commerce market even as India’s business world was crystal-gazing whether
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