Mulberry adds to Pimlico and Lana lines, launches new campaign

Spring/summer sees Mulberry continuing to explore the lock as the premium fashion brand’s “ever-evolving… emblem”. 

As the piece of hardware is “synonymous with the brand’s heritage as to the bags themselves”, Mulberry has launched new styles in its Pimlico and Lana families, with the statement locks “brought to life” across an assortment of bags, accessories and jewellery.

First launched in 2023, the bag families “embody the brand’s contemporary outlook and timeless design codes”, reflected in both styles’ bold hardware designs: The Pimlico Lock, an oversized version of the brand’s equestrian-inspired Rider’s Lock; and the Foundry Lock, a reinterpretation of the Postman’s Lock, “whose fluid shape takes inspiration from Surrealism’s organic forms”. 

As both styles evolve for the new season, their statement locks “are brought to life” across an assortment of bags, accessories and jewellery. 
 
The Pimlico, a modern interpretation of the classic British satchel,  expands with the structured Pimlico Bucket Bag; the elegant East West Pimlico, which also transforms into a clutch for day-to-night dressing; and the Pimlico Mini Hobo – a sculptural, crescent-shaped silhouette that nods to noughties style.

The Pimlico Lock also features across small leather goods, footwear, and jewellery, with its interlocking motif appearing on necklaces, bracelets, and earrings to create a strong, subtly feminine aesthetic. 

Similarly, the Lana adds new small leather goods, including the Lana Wallet on Strap – “a versatile piece that works as a shoulder, crossbody, or clutch thanks to its removable strap – and the Lana Belt”. 

Both families come in natural tones including Linen Green, Sable, Poplin Blue, and Eggshell. The Pimlico also sees the addition of a bright Yellow and a summer-ready Raffia range. 

Mulberry the leather sourced for the collections is carbon neutral, achieved through offsetting with the World Land Trust, and is from environmentally accredited tanneries. 

The accompanying campaign, shot by photographer Esther Theaker and styled by Isabelle Sayer, spotlights the lock and its hallmarks in a series of close crops featuring three models, Celina Ralph, Guinevere van Seenus and Ajok Daing.