Direct-to-consumer bridal brand Azazie has opened its first showroom in the heart of Beverly Hills, aimed at transforming real-life wedding and formal experiences.
Dubbed ‘Azazie Studio’, the location is set to become a destination for influencers, media personalities, and celebrities seeking an immersive journey into the world of weddings and red carpet events.
Notably, the showroom features a luxurious and intimate setting offering monthly events ranging from bridal celebrations to exclusive style and influencer appointments, and curated gifting suites and press previews.
Guests can discover the brand’s extensive collection of wedding dresses spanning classic ball gowns, sleek mermaid silhouettes, and bohemian-inspired looks, for every style and budget. Beyond bridal gowns, Azazie Studio offers customizable options and an evening wear collection, Azazie Atelier, for red carpet and gala dressing.
“Our showroom’s overarching objective is to amplify brand awareness, elevate exposure, and boost impressions across all PR and brand channels. Spanning media publications and various social media platforms, we aim to lead the way in all things experiential,” said Charles Zhong, CEO of Azazie.
“We are incredibly excited to introduce Azazie Studio to brides everywhere. With Azazie Studio, we’re bringing a new level of sophistication, customization, and joy to the bridal shopping experience. Our mission is to empower every woman to feel confident, beautiful, and truly herself for any special moment in her life.”
Notable talent who have already attended fittings this Spring 2024 include Delaney Childs, Hannah Ann Sluss, Remi Cruz, Vanessa Chen, and Pau Dictado.
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