NEW ARRIVALS: London-based streetwear brand OTB, which stands for Only the Blind (not to be mistaken for Renzo Russo’s fashion empire Only The Brave), this week launched at Harvey Nichols.
The brand will offer exclusive pieces alongside some current season styles at Harvey Nichols stores in Manchester, Birmingham, Bristol, Leeds and Dublin.
Founded in 2016, the brand, which creates trendy, affordable fashion pieces with eco-friendly materials, has amassed a dedicated following amid a challenging retail climate with direct-to-consumer sales up 55 percent compared to last year.
Only the Blind items exclusive to Harvey Nichols
Igor Ivanenko, founder of Only the Blind, hailed the partnership with Harvey Nichols as a landmark achievement.
“It’s our first department store in the U.K. and one we’ve aspired to since the launch of our brand and we’re hugely thankful to the team at Harvey Nichols for believing in us. Working with such a prestigious retailer not only aligns with our vision of luxury and exclusivity but also marks a significant milestone in our journey to bring unique, high-quality fashion to a wider audience,” he added.
As of 2024, the brand is also stocked at over 25 locations worldwide such as Printemps in Paris and Galeries Lafayette in Doha. The Middle East and the U.S. are two of its biggest markets.