Overall, Acura witnessed a 12.5% decline in sales this year, while Honda recorded a 15.7% increase
May 6, 2024 at 09:34
- Acura’s U.S. sales are down 12.5% for the first four months of 2024 compared to 2023.
- The brand’s sedans, particularly the TLX (-40.2%) and Integra (-20.6%), have seen significant declines.
- The RDX SUV is the only Acura model experiencing a sales increase (43.3%) so far this year.
Acura’s U.S. sales figures for the first four months of 2024 are in, and they paint a bleak picture. The numbers, well below expectations, raise questions about the brand’s current trajectory. Let’s delve deeper, and see what might be behind this sales slump.
Through the first four months of this year, Acura sold 40,917 vehicles across the U.S., marking a 12.5% decrease from the same period in 2023. This comprised 12,099 cars and 28,817 SUVs/trucks, with car sales dropping by 26.2%. Unfortunately, April brought even more challenges for Acura.
Read: New Acura ADX Baby SUV Debuts Early 2025, Electric MDX Confirmed
Last month, the carmaker sold 10,544 vehicles, marking a 20.7% decrease from April 2023, with sales of its cars falling by 40% and SUV/trucks down by 9.3%. Despite April 2024 having one less selling day than April 2023, sales were still down by 17.6% when factoring that in.
Demand for the Acura Integra dropped by a considerable 26.1% in April to 2,413 units from last April’s 3,394. Across the January-April period, Integra deliveries are down 20.6% when accounting for one less sales day.
Sales of the Acura TLX have plummeted even further this year. Acura has sold 3,201 units, marking a 40.2% decrease compared to the same period in 2023. April saw an even steeper decline, with just 571 TLX units sold across the country, representing a staggering 62.3% decrease from April 2023.
Acura’s best-selling model, the MDX, continues to hold its ground, although demand for this near-premium SUV has started to decline as well. So far this year, 15,242 units have been sold, representing a 28.1% decrease compared to the 20,981 units sold last year. However, there is a glimmer of good news for Acura.
Sales of the RDX have surged by 43.3% this year, totaling 13,576 units. This growth is noteworthy, particularly given the discontinuation of the more affordable front-wheel drive model of the front-wheel drive model and the rise in prices.
Honda Sales Are Up
While Acura has struggled with declining sales this year, the same cannot be said for Honda. In fact, Honda’s sales have surged by 15.7% to 409,493 units. Although demand for models like the Accord, Odyssey, Passport, and Ridgeline has declined, the increased sales of the Civic, CR-V, HR-V, and Pilot have been significant enough to offset these decreases.
