When it comes to symbols of British fashion, the Duchess of Cambridge and Alexa Chung are two names that jump to the top of the list. But while they may seem to represent two different worlds of style—the polished and the more playful—there’s one key accessory they both turn to time and time again: Superga sneakers.
Simple, comfortable and seriously understated, the Italian brand’s white sneakers have been worn by both women for years. While Kate Middleton may style hers with jeans and a button down shirt (as she did for the 2022 family Christmas card) and Alexa may pair hers with a vintage dress, both understand that a plain white sneaker is one of the most versatile shoes a woman can have in her wardrobe.
These two fashionable Brits aren’t the only famous fans of Superga. Model and podcaster Emily Ratajkowski has frequently been spotted wearing different styles with dresses and baggy trousers everywhere from New York to Cannes, and Italian influencer Chiara Ferragni has worn hers for both weekend events and hikes with her husband.
Part of the reason for Superga’s ongoing success is its clever collaborations, which put a fresh spin on the staple silhouettes. In 2011, Alexa Chung became the face of the brand, and went on to launch a collaborative collection between Superga and her own fashion label, debuting a covetable line of satin high-top styles in gold and white, along with darker hues. In 2021, Hailey Bieber took on the mantle, becoming the label’s global ambassador to promote its classic silhouettes and new releases, which were heavily influenced by her effortlessly cool street style.
In case you need further proof of Superga’s fashionable credentials, just look at its collaborations with major luxury fashion houses. Last year, Alaïa tapped the Italian label to be its partner for their first-ever sneaker collaboration, and this summer, Viktor&Rolf celebrated its 30th anniversary with a very special reimagining of the iconic Superga 2790 and the 2708 high-top sneakers featuring their signature oversized bow.
The best part? These versatile staples beloved by designers and A-list faces alike are completely affordable. Get inspired to pick up your own pair with these highlights of the best looks featuring Superga footwear, and our edit of the top styles currently available.