LONDON — British luxury accessories brand Jimmy Choo has tapped “Anyone but You” star Sydney Sweeney to star in its summer 2024 campaign.
Set against the sun-bleached backdrop of Palm Springs, Sweeney posed for photographer Oliver Hadlee Pearch in a series of locations as she embarks on a California road trip, be it in front of a gas station, a pink wall, in the middle of a busy road, on a bench, or inside a retro photo booth in the middle of a desert.
Sydney Sweeney in Jimmy Choo‘s summer 2024 campaign.
Courtesy of Jimmy Choo
The star, who shot to fame for portraying Cassie Howard in “Euphoria,” showcased new styles such as the Western-inspired Cece mules, the Amel drop heels, the Jemma matcha suede sandals, the Diamond Tilda ballerina flats, and the Diamond Maxi trainers, as well as the Cinch bags in latte leather and pink and brown cow print.
Sandra Choi, creative director of Jimmy Choo, said “The White Lotus” star — who recently hit back at negative comments from Hollywood producer Carol Baum — is “talented, confident, and playful, with an inspiring work ethic” and embodies the brand’s spirit.
Sydney Sweeney in Jimmy Choo’s summer 2024 campaign.
Courtesy of Jimmy Choo
“Her effortlessly cool sense of glamour is underpinned with an empowered sense of self. We loved working with Sweeney to create the campaign story taking us on an uplifting adventure,” added Choi.
Sweeney has showcased her ever-evolving style throughout her career, from wearing dainty tulle-adorned gowns to daring sheer Miu Miu statements with crystal embellishments. Her other ventures into fashion and beauty include starring in Miu Miu’s fall 2023 campaign and landing a global ambassadorship deal with Kérastase, the luxury hair care brand owned by L’Oréal.
Sydney Sweeney in Jimmy Choo’s summer 2024 campaign.
Courtesy of Jimmy Choo
For spring, Jimmy Choo enlisted model Vivienne Rohner walking the cobbled streets in Ibiza, Spain, for the campaign shot by Stas Komarovski.