Target launches limited-time collection with Diane von Furstenberg

Target unveiled on Tuesday a limited-time collection in partnership with Diane von Furstenberg, offering a taste of the brand’s signature styles, including the legendary wrap dress, alongside fresh interpretations of activewear and home decor.

The collection, which comprises over 200 pieces spanning women’s, girls’, and baby apparel, as well as accessories, and beauty products, will be priced affordably, with most items under $50. Moreover, as a first for Target’s collaboration projects, the collection will introduce made-to-order furniture like headboards, benches and room dividers, with prices starting at $300.

Scheduled to launch on Saturday, March 23, the Diane von Furstenberg for Target collection marks a collaborative effort between the legendary designer and her granddaughter, Talita von Furstenberg, who serves as a co-chairwoman of the fashion brand.

“Our partnership with Diane and Talita von Furstenberg represents Target at our best — curating an amazing and distinct assortment and offering it at exceptional prices,” said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. 

“Guests will fall in love with this inspiring and broad collection. There’s so much to spark joy, just in time for new spring looks — available only at Target.”

The Diane von Furstenberg for Target collection draws inspiration from nature, women, and art, showcasing archival prints alongside exclusive patterns designed specifically for Target.

“Every collection we create is about making women feel confident so they can be the women they want to be,” said Diane von Furstenberg. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamour and empowerment to their everyday lives.”

Target’s collaboration with Diane von Furstenberg adds another chapter to its history of partnering with designers, marking 25 years since its first collaboration with architect Michael Graves. 

Prior to its in-store and online launch, Target will debut the collection at a public event on March 15-16 at The Shed in New York City, offering customers an early preview.