TFL goes live with a week-long hybrid showroom, business development, and community event.
The Fashioneering Lab (TFL), the premier consultancy and business development platform for the luxury fashion industry, announced today that it is launching the inaugural TFL Showcase, a hybrid showroom and business development event for emerging sustainable luxury brands.
The first-ever TFL Showcase will be held from June 11 to June 15 in New York City. The five-day event will feature brands from contemporary luxury to designer, each uniquely embracing sustainability and making significant strides toward their own circular business models, alongside industry-leading service providers dedicated to advancing these sustainable practices.
“TFL’s ultimate goal is to foster a healthier fashion ecosystem and collectively accelerate positive change,” said Kate Sheldon, CEO, of The Fashioneering Lab.
As a hybrid pop-up showroom and business development event, participating brands will be introduced to luxury retailers and will receive comprehensive support from the North American-based TFL team, also known as Executives in Residence (EIR).
“The TFL Showcase is a unique, silo-busting five-day event where we will thoughtfully connect emerging brand leaders who embrace sustainability with supportive service providers, influential fashion and retail leaders, and regional media members.”
On-site EIR expertise will span go-to-market strategy, merchandising, growth strategy, media and public relations, sustainability, legal, circular supply chain adoption, marketing, and e-commerce optimization.
“TFL is embracing live events and NYC is our first stop,” said Sheldon. “Next up, Paris, Milan, London, and Copenhagen.”
Sheldon has deployed a rigorous vetting process to ensure the Showcase is full of brands and partners truly dedicated to advancing sustainable, inclusive practices and circular business models.
Confirmed brands to date for TFL’s NYC Showcase include Eve & Max, Minimalist NYC, Arianna Andreas, Stick & Ball, Daryl K, The Phluid Project, and Driftless Goods.
Confirmed partners include Natural Fiber Welding, Knitup, Cobalt, Recurate, Alternew, Henries Pllc, Style with Substance, the phluid foundation, and Rekon Retail.
About The Fashioneering Lab:
The Fashioneering Lab is the Premier Consultancy and Business Development Platform for the Luxury Fashion Industry.
The TFL team is comprised of industry veterans from top organizations including LVMH, Kering, CHANEL, McKinsey and Co, Nike, Neiman Marcus Group, Saks Fifth Avenue, Vogue, and more.
The Fashioneering Lab specializes in identifying the growth needs of luxury fashion businesses and assembling the perfect suite of services and teams. Our core focus is on empowering established heritage brands and retailers to flourish and adapt through modern models, while also extending our expertise to earlier-stage ventures poised for growth and innovative positioning.
As we advance in our various initiatives, our ultimate goal at The Fashioneering Lab remains steadfast: to drive positive, transformative change across the global fashion landscape, setting new standards for sustainability, inclusion and innovation.