As fashion editor at Who What Wear, I spend a lot of time searching through socials to undercover the next big trends. And, while my Saved folder is currently full of styling hacks, new colour combinations and the most double-tapped pieces, what is actually in my wardrobe is decidedly different, as I’ve started 2024 determined to focus on investment pieces. Having noticed that the most fashionable women I know all have a wardrobe that relies on timeless classics, I’ve decided to trade in the viral buy in favour of pieces that I know will go the distance—but where do you start when looking for a forever find? I’ve got the answer.
Team WWW don’t believe in gatekeeping, so I headed straight to the source. I asked six influencers with a refined sense of style to share what they consider classic buys in order to help you on your way. Expect an understated colour palette (these monochrome lovers know the perfect staples you need to finesse minimalism), and have a keen eye for shapes and silhouettes that flatter every body. So whether you’re tailoring obsessed or a jeans and t-shirt kind of woman, there’s something in the mix you’ll love. Keep scrolling to see their picks and to shop more of our favourite seasonal staples.