Tom Hardy is first male ambassador for Jo Malone London

Jo Malone London has signed up a male ambassador for the very first time, with actor Tom Hardy the face of its Cypress & Grapevine Cologne Intense. 

It’s a two-year deal that Hardy said began “as a shared connection and passion over similar philanthropic pursuits [and] has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact”.

His ambassadorship is launching with a one-minute film focusing on the sharp contrasts of London at night.

It was directed by Oscar winner by Edward Berger, whose ‘All Quiet on the Western Front’ was named Best International Feature Film in 2022.

And it’s a family affair too as Tom Hardy’s father Chips Hardy, the English novelist, playwright and screenwriter, was the wordsmith for the film.

Jo Dancey, Senior VP and Global General Manager of the Estée Lauder-owned brand, said: “Tom is undeniably a huge talent. He is intelligent, compassionate, generous and thoughtful. But it was his willingness to be involved beyond being just a face of a campaign that really struck us.

“This is a true partnership that celebrates both the roots of Jo Malone London and Tom’s home town. We have come together as creatives to challenge the perception of fragrance advertising, alongside having a real affinity with our shared values of mental health, continuing to spotlight the importance of taking the conversation further.”

As for the fragrance itself, it’s a fresh and woody cologne “that unites the aromatic notes of cypress trees with the warmth of grapevine and the sensuality of amber”.