Vans World reaches 100 million visits on Roblox

Vans announced on Thursday that its immersive Roblox platform ‘Vans World’ has welcomed over 100 million visits on Roblox.

Vans World first launched in September 2021 with the goal to bring skateboarding, fashion, and community together in one experience on Roblox. Today, it is one of the longest running brand experiences on Roblox where visitors have logged more than 8 million hours. 

The immersive experience allows visitors to design every aspect of their avatar and skateboard, shred their favorite virtual skate spots and compete against each other in interactive challenges. They can equally earn and wear free digital items and accessories for their avatars like the Vans Umbrella, White-Black Classic Patch Trucker Hat, and Black Realm Backpack.

Since inception, Vans has collaborated with several brands on the platform including with Gucci, The North Face, Timbaland, and Stranger Things.

“Throughout the past 2+ years, Vans has built an experience that prioritizes what is really valuable to the Roblox community,” said Marcus Holmström, co-founder and CEO at The Gang Sweden, the developers behind Vans World. 

“Their emphasis on quick, fun gamification, customization options, and smoothly maintaining brand integrity has helped drive success in this experience.”

To celebrate 100 million visits, Vans has launched three exclusive items on Roblox for players including the Vans Waffle Drip Bucket Hat, Vans Off The Wall Aura, and Vans Skateboard Wings. These items will be available until July 28.