Woolworths has confirmed a major new trial in 100 stores, affecting millions of customers.
The supermarket giant has launched a huge new section in selected stores across NSW and Victoria that could change the way families eat at home.
Scroll down to read the full list of stores included in the trial
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The “Dine In” section includes a new range of 35 convenient and affordable ready-to-cook meal options for the family that are oven and air fryer friendly.
The range includes a full 1.6kg dinner comprising a whole roast chicken, herb roasted potatoes, corn cobs, carrot and pumpkin wedges for $25, or $6.25 per serve, through to pastas including a 1.2kg meat lovers pasta bake for $20, or $5 per serve.All the options are made to cook within 35 minutes, and early sales indicate that there are three favourites with shoppers:
- Mexican chicken with vegetables 1.6kg
- Chicken parmigiana with mash and vegetables 1.6kg
- Spanish paella 1.2kg
Woolworths Merchandise Manager for Chilled Meals Matt Harbich said the new meals are designed to give shoppers a restaurant experience at home.
“We wanted to give our customers that feeling of a Friday night at the local pub or Italian restaurant in the convenience of their home, and importantly at an affordable price,” he said.
“Our Dine In range is intended to cater to busy and budget-conscious customers who are looking for quick and easy meals for their families, that both kids and their parents will love. “Convenience meals are not new. However, we’ve come very far from the bland microwave dinners of the past.
The products in the range were developed by Woolworths in-house chefs in partnership with suppliers.
Woolworths will continue to roll out more products across more stores based on initial customer feedback to the trial. The range will continue to evolve based on customer feedback.
Woolworths stores with ‘Dine In’ section
The stores participating in the new trial of Woolworths’ Dine In range are:NSW
- Wollongong
- Rouse Hill
- St Ives
- Chullora
- Baulkham Hills
- Campbelltown
- Dubbo
- Ulladulla
- Casula
- Bowral
- Batemans Bay
- Rhodes SM
- Camden
- Dapto
- Shellharbour
- Goulburn
- Town Hall
- Rockdale
- Glenrose
- Engadine
- Blacktown
- Unanderra
- Bulli
- Eastgardens
- Double Bay
- Mascot
- Bondi Junction
- Balgowlah (Manly Vale)
- Kirrawee
- Spring Farm
- Greenway Village
- St Marys
- Leichhardt Marketplace
- Marrickville Metro
- Caringbah
- Matraville
- Mortdale
- Schofields Town Centre
- Jordan Springs
- Oran Park
- Eastern Creek SM Warilla
- Fairy Meadow
- Shellharbour Stocklands
- Kingsgrove
- Campbelltown Mall
Victoria
- Canterbury Gardens
- Polaris
- Bannockburn Central SM (VIC)
- Lakes Entrance
- Waverley Gardens
- Mornington East
- Wheelers Hill
- Forest Hill
- Stud Park
- Chirnside Park
- Berwick, Highett
- Wallan
- Sunshine Market Place
- Brunswick
- Lilydale
- Croydon
- Pakington Strand
- Camberwell
- Traralgon
- Preston South
- Wonthaggi
- Clarinda
- Waurn Ponds
- Warragul
- Northland SM
- Epsom
- Hastings
- Frankston
- South Yarra
- Blackburn South
- Southland
- Bellarine
- Fishermans Bend
- Officer (Arena) SM
- Torquay North
- Ocean Grove
- Keysborough South
- Delacombe SM
- Featherbrook
- The Glen
- Curlewis
- Lansell Plaza SM
- Oakleigh
- Kennington
- Warralily SM
- Wendouree Stockland SM
- Barrabool Hills
- Woodgrove
- Mernda
- Melbourne Square
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