These Will Be the 7 Biggest Makeup Trends for Fall 2023

What’s on the menu for fall makeup, you ask? There are sure to be latte hues, possibly some strawberry pigments (maybe even strawberry lattes), and tomato-tinted cheeks, too. All of those TikTok trends — where your makeup inspiration is what you eat — are here to stay.

But as the air gets crisp, it is only fitting to consider what’s in season. “A rich berry color is going to stand out this fall,” says makeup artist Patrick Ta. “It’s a beautiful, saturated color that looks good on all skin tones.” (Cranberry lipstick, anyone?) If you prefer to stay in neutral territory, now is the time to warm things up a bit: “As we step into fall, I’m excited to see more cozy beauty trends in cinnamon, caramel, and chocolates,” says makeup artist Ash K. Holm.

Picking products with luxe textures will help make these moody hues stand out just as much as the vibrant shades of summer. “The summer was all about a light application of dewy, liquid bronzers and blushes,” says makeup artist Nina Park. “For fall, I think people will gravitate toward a mousse cheek color that leaves a lasting, velvety wash of color.”


Meet the experts:

  • Isamaya Ffrench is a London-based makeup artist and founder of Isamaya Beauty.
  • Patrick Ta is a Los Angeles-based makeup artist and founder of Patrick Ta Beauty.
  • Ash K. Holm is a Los Angeles-based makeup artist and ambassador for Buxom Cosmetics.
  • Nina Park is a makeup artist based in New York City.
  • Leo Chaparro is a bi-coastal makeup artist.


And if you are craving something more unexpected, the fall 2023 runways had it: colorful lashes at Prada, icy lids and lips at Viktor & Rolf, and extreme, graphic liner at Rodarte offered a preview of the direction fall makeup is headed. Here, makeup artists give us a taste of what else is coming this season.


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